Madeleine Maslin
Director at Alchemy, a circular economy tech start-up
Location
London
Why I joined EmGen
To connect with other ag enthusiasts and make new inroads in the rich world of UK farming.
Interests
Creating tools that help consumers choose regeneratively farmed produce & participate in health human ecosystems.
I am interested in all things sustainability, landscape regeneration, & behaviour change!
Knowledge signposts
🎪 Groundswell - annual festival for anyone interested in regenerative farming & how we can build it into our food & fibre supply chains
📚 Call of the Reed Warbler - Charles Massy's exploration of how farmers can transform their landscapes & restore natural systems, alongside thriving farming enterprises
📚 Green Hills of Africa - Hemingway's classic first-hand account of a 1930s hunting trip in East Africa and musings on the degradation of virgin countryside
🎧 Paddock, Plate, Planet - a new podcast series from Australia's Macdoch Foundation
🎧 BBC HARDtalk interview with Isabella Tree - Knepp Estate; responding to the rewilding detractors & how to be a champion of nature whether you oversee a whole landscape or a city backyard
Educational/training highlights
💼 Founded a consulting business for ag sector organisations looking to engage with farmers, funders, & policymakers; Strategist at Australia's biggest bank; Federal Election Campaign Manager & Policy Adviser for the former Treasurer of Australia; Co-authored a textbook on Legal Tech; Lawyer
🎓 Studied Law (Juris Doctor) & Bachelor of Arts (French & Media Comms) at the University of Melbourne
🌾 Raised on a family farm in NSW, Australia
How I can support other members
Mentoring, sharing ideas, connecting with people in my network (in the UK & further afield!)
My next steps
Writing a book on landscape health & mapping the ecosystem of regenerative ag businesses, policymakers, & champions in the UK.